Investor Due Diligence Report
Veggie/vegan recipes and recipe recommendations from Guild of Food Writers award winner Claire Ruston. Fortnightly updates from my kitchen (and veg patch) in Bulgaria’s Balkan Mountains. Occasional donkey pictures.
1K
100 paid
N/A
Pricing
$4/mo
$40/yr annual option
$318
100 paid subs
$318/mo – $318/mo(±0%)
10.0
29.0
3.90%
(comments + likes) / subscribers
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| the sunday stack | 264K | -0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 258K | N/A | $5/mo | substack |
| Violet’s Substack | 231K | +0.4% | $6/mo | substack |
| postcards by elle | 120K | +0.4% | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Apr 2026 | 1K | $318 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — below the 3K category median (based on 567 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 233 similar-size peers in Food have paid tiers
Pricing position
$4/mo vs $9.3/mo category average (857 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Apr 2026 | $4 | $40 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 100/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Heather's IBS Newsletter - Help for Irritable Bowel Syndrome |
| 65K |
| N/A |
| $5/mo |
| substack |