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Badlands Media — 86K Substack subscribers, $10/mo | Newsletter Insights

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Badlands Media

Name: Badlands Media Newsletter Analytics
Creator: Newsletter Insights

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substack Media Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

86K

✓

5.7K paid

Paid Subscriber Retention

-1.2%

net churn

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Category benchmarks and audience-size adjusted rates

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Engagement: 0.3%5.9 posts/wk #25 in category

~5x per week $10/mo

See how Badlands Media compares to 504 other Media newsletters, engagement metrics, pricing analysis & more

Compare with similar Media newsletters

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Compare Badlands Media vs 3 others

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413 brands sponsor newsletters like Badlands Media but haven't tried Badlands Media yet

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Including Mercury, Ground News, Facebook + 410 more.

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1 sponsor detectedView Sponsors →

Detected Sponsors

Smotrich demanding

1 placementhigh

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Engagement

~ Estimated

Avg Comments

65.4

Avg Likes

149.9

Engagement Rate

0.25%· ~215 likes + comments/post

(comments + likes) / subscribers

Quality Score

83Good (partial data)

0100

Engagement vs Media

0.25% engagement rate

Score Breakdown

Engagement77/100(30%)

Paid Ratio90/100(25%)

Publish Consistency81/100(10%)

Engagement Score

78Engaged

0100

0.25% engagement rate

~215 per post

Trending in Media this week

The New York Review of Books

50K subs+2.2%/wk

American Crisis

54K subs+1.0%/wk

Katie Couric

168K subs+1.0%/wk

View all Media newsletters

How Do I Stack Up?

vs 256 newsletters in Media

Subscriber Distribution

This newsletter

22.6K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 4KTop 25%: 9KTop 10%: 22.6K

86K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

5.9

Above median

median: 2.2

Publishing Consistency

93/100

Above median

median: 74/100

Subscribers

86K

Above median

median: 4K

Here's what we know about this newsletter's activity:

Publishing Pace

~5x per week

Very Consistent

Category Rank

#25 of 504

in Media

Engagement Trend

Declining

based on recent posts

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~5x per week

Last published Oct 13, 2026

5.9 posts/week avg

Consistency:93Very Consistent

Media Pricing

$6/mo median

Above average(+67%)

Monetization Readiness

Already monetizing

82% of similar-size Media newsletters also have paid tiers

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