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Platform Portability
Uses custom domain (substack.nybooks.com) — can migrate to any platform without losing subscribers
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‘The premier literary-intellectual magazine in the English language.’.
Data updated 4 days ago
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The Entertainment Strategy Guy
28K subs
++2.6%/wk
So What
33K subs
The Bureau
36K subs
++1.8%/wk
Weekly Growth
+8.7%
N/A
This is a free newsletter — no revenue data available
$20–$40
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Category benchmarks and audience-size adjusted rates
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Tracking started recently for The New York Review of Books (14 days ago). A growth trend will appear once we have more data points.
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Sign up freeAvg Comments
0.6
Avg Likes
23.9
Engagement Rate
0.09%· ~24 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Media
0.09% engagement rate
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Publishing Frequency
~2x per week
Last published Mar 29, 2026
Usually publishes Thu, Sun, Tue
2.4 posts/week avg
Media Pricing
$27.39/mo avg
Your newsletter: Free
Monetization Readiness
Media newsletters typically start charging at ~3K subscribers
Above the typical threshold
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Free newsletter in Media where the average paid tier is $27/mo — accessible to a wider audience.