benn.substack

Investor Due Diligence Report

by benn.substack

substackSports

A weekly Substack on data and technology, with some occasional conversations about culture, sports, and politics.

View full profile →Download PDF

Key Metrics

Subscribers

20K

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Engagement

Avg Comments/Post

15.5

Avg Likes/Post

88.8

Engagement Rate

0.52%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

73Good

0100

Publishing Pace

Weekly

0.8 posts/week

Publishing Consistency

79/100

Consistent (~9.2d avg)

Competitive Landscape (Sports)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Culture of Sport	180K	N/A	$13/mo	substack
Huddle Up	135K	N/A	$15/mo	substack
The Long Game	14K	N/A	$6/mo	substack
The Dumb Zone	10K	N/A	$9.6/mo	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

20K subscribers — above the 2K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 29 similar-size peers in Sports have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	70/100	30%
Publishing Consistency	83/100	10%