The Grove by Earth Onward
Investor Due Diligence Report
by Blake Newcomer
ghostDesign
Climate Tech, explained by the people building it
Investor Due Diligence Report
by Blake Newcomer
Climate Tech, explained by the people building it
1K
~0%
Subscriber count is a platform estimate
Pricing
$10/mo
$85/yr annual option
$557.083
~70 est. paid subs
$279/mo – $836/mo(±50%)
~3x per week
2.9 posts/week
63/100
Consistent (~4.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| IFYOUPAUSE’s Substack | 162K | N/A | $5/mo | substack |
| ART DIRECTION | 44K | N/A | $11.99/mo | substack |
| nolandanielwhite | 22K | -2.8% | $5/mo | substack |
| Small Pleasures | 12K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 4.5K | $2,506.88 | — |
| Mar 2026 | 1K | $557.08 | -77.8% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 345 similar-size peers in Design have paid tiers
Pricing position
$10/mo vs $10.71/mo category average (592 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $10 | $85 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Publishing Consistency | 43/100 | 10% |
| therealmurphy |
| 6K |
| N/A |
| $5/mo |
| substack |