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XO, MU by Melissa Urban — 385K subscribers, $6/mo | Newsletter Insights

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XO, MU by Melissa Urban

Name: XO, MU by Melissa Urban Newsletter Analytics
Creator: Newsletter Insights

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substack Lifestyle Media Kit

Growth

~ Estimated

How do I stack up?

Subscribers

385K

✓

32.7K paid

Weekly Growth

-0.3%

-0.3%vs last week

Paid Subscriber Retention

Insufficient data

24 of 30 days needed

Revenue Estimate

Paid newsletter — revenue data available

See full revenue breakdown

MRR methodology, pricing analysis, and revenue projections

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Used by thousands of newsletter operators and advertisers

Est. CPM Range

$13–$30

See detailed CPM analysis

Category benchmarks and audience-size adjusted rates

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Used by thousands of newsletter operators and advertisers

Engagement: < 0.1%0.6 posts/wk #2 in category

Weekly $6/mo

45 sponsors detectedView Sponsors →

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See how XO, MU by Melissa Urban compares to 1,497 other Lifestyle newsletters, engagement metrics, pricing analysis & more

Compare with similar Lifestyle newsletters

The Quiet Life with Susan Cain

277K subs

-0.2%/wk

The Pink Report

147K subs

++0.3%/wk

Danielle LaPorte

103K subs

Compare XO, MU by Melissa Urban vs 3 others

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Shop Rat by Emilia Petrarca

31K subscribers

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25K subscribers

Engagement

~ Estimated

Avg Comments

4.5

Avg Likes

66.0

Engagement Rate

0.02%· ~71 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 385K+ subscribers

Quality Score

61Fair

0100

Engagement vs Lifestyle

0.02% engagement rate

See XO, MU by Melissa Urban's score breakdown & category ranking

Quality sub-scores, category percentile, and engagement benchmarks

See full analysis free

Used by thousands of newsletter operators and advertisers

Top newsletters in Lifestyle

The Quiet Life with Susan Cain

277K subs-0.2%/wk

The Pink Report

147K subs+0.3%/wk

Danielle LaPorte

How Do I Stack Up?

vs 824 newsletters in Lifestyle

Subscriber Distribution

This newsletter

200

17K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 5KTop 10%: 17K

385K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.02%

Above median

median: 0.01%

Posts per Week

0.6

Below median

median: 1.0

Publishing Consistency

38/100

Below median

median: 63/100

Subscribers

385K

Above median

median: 1K

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Mar 10, 2026

0.6 posts/week avg

Consistency:38Variable

Lifestyle Pricing

$7.1/mo avg

Below average(-15%)

Monetization Readiness

Already monetizing

100% of similar-size Lifestyle newsletters also have paid tiers

Detected Sponsors

LMNT Electrolytes

lmntelectrolytes.com

13 placementshigh

Kreatures

kreatures.com

3 placementsmedium

WHOOP

whoop.com

10 placementshigh

Whole30 Approved Humm Kombucha

1 placementhigh

Chipotle

chipotle.com

3 placementshigh

American Giant

americangiant.com

1 placementhigh

Iris & Romeo

irisromeo.com

1 placementhigh

Humm kombucha

hummkombucha.com

3 placementshigh

Spring & Mulberry

1 placementhigh

LATHER

lather.com

3 placementshigh

Daily Harvest

dailyharvest.com

1 placementhigh

Made

made.com

2 placementshigh

Ozlo Sleepbuds

ozlosleepbuds.com

3 placementsmedium

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Recent Posts

Title	Date	Engagement	Access
How to want to have more sex, part 2You WANT to want to have sex—but you don't want to have sex. Desire types, arousal types, and putting it all together.Mar 10, 2026	Mar 10, 2026	3491.5k words❤49	Public
Kiss, Marry or Kill: 54A VERY good thriller, because sometimes that's all you want. Plus a March boundary-pa-looza, the Says No Prospect Ever test, and Doritos gets naked (but are they healthier???)Mar 6, 2026	Mar 6, 2026	6831.8k words❤83
What I'm working on next (and why it feels personal)A sneak peek into my day-to-day as an advisor to a health-focused VC fundFeb 23, 2026	Feb 23, 2026	1831.5k words❤83	Public
Kiss, Marry or Kill: 52A love story gone wrong (then right? let's discuss.) Also, TikTok smut, more tips on going analog, one menopause tip you'll be eager to employ, and OMG—was this written by AI?Feb 20, 2026	Feb 20, 2026	6831.5k words❤83
5 invaluable lessons from my first real job28 years ago, my boss asked me to do something icky. Here's what it taught me.Feb 17, 2026	Feb 17, 2026	0521.1k words❤52	Public
Curb impulse spending with one little questionTimes are tight, y'all. Here's the tried-and-true trick that keeps me from overconsuming and overspending.Feb 9, 2026	Feb 9, 2026	2281.7k words❤28	Public
Kiss, Marry or Kill: 50I'm on Book 5 of 27 (!!) and have NO PLANS OF STOPPING. Also, a hair update, a guide to comfort food, the Instagram account keeping me going, a Kill lightning round, and a Superbowl bonus!Feb 6, 2026	Feb 6, 2026	7451.9k words❤45
How to want to have more sex, part 1You know it will feel good... but you just can't get in the mood. Here's what you might be missing, and what you can do about it.Feb 2, 2026	Feb 2, 2026	2451.9k words❤45
Anatomy of a "political" postThe same sentiments, two different channels, a WILDLY different response, and many lessons learned.Jan 28, 2026	Jan 28, 2026	8918721.3k words
Kiss, Marry or Kill: 49I am not a sociopath (but she is, and I can't get enough). Also, upgrade your coffee, one fashion trend I'm on, more "when I die" thoughts, and the cancer screening caveat everyone should know aboutJan 23, 2026	Jan 23, 2026	8542.2k words❤54

XO, MU by Melissa Urban

Growth

Compare with similar Lifestyle newsletters

Similar in Lifestyle

Engagement

Top newsletters in Lifestyle

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Detected Sponsors

Browse more Lifestyle newsletters

Browse more Lifestyle newsletters

Top newsletters in Lifestyle

Compare with similar Lifestyle newsletters

Similar in Lifestyle

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Engagement

Growth

Subscriber Growth

Subscriber Growth

Detected Sponsors

Publishing

Category Benchmarks