Investor Due Diligence Report
Your weekly dose of nourishing recipes, wellness practices, and inspiration to create the life of your dreams.
135K
8K paid
~0%
Subscriber count is a platform estimate
Insufficient data
24 of 30 days needed
Pricing
$9/mo
$78/yr annual option
$52K
8K paid subs
$52K/mo – $52K/mo(±0%)
17.0
79.0
0.07%
(comments + likes) / subscribers
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| How To Think More and Better | 353K | +5.5% | $5/mo | substack |
| The Quiet Life with Susan Cain | 277K | -0.2% | $9/mo | substack |
| Danielle LaPorte | 103K | N/A | $5/mo | substack |
| My Five Things | 87K | -1.3% | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 135K | $52,415.33 | — |
| Mar 2026 | 135K | $52,415.33 | ~0% |
| Apr 2026 | 135K | $52,415.33 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Active paid subscription tier
Subscriber threshold
135K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 37 similar-size peers in Lifestyle have paid tiers
Pricing position
$9/mo vs $7.08/mo category average (1668 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $9 | $78 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 35/100 |
| 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Burnt Toast by Virginia Sole-Smith |
| 66K |
| N/A |
| Free |
| substack |