SCRAPS
Investor Due Diligence Report
by SCRAPS
substackFood
delicious food and easy recipes.
155K
~0%
Subscriber count is a platform estimate
11.5
191.3
0.13%
(comments + likes) / subscribers
Monthly
0.3 posts/week
65/100
Consistent (~23.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| What To Cook When You Don't Feel Like Cooking | 568K | +0.1% | $7/mo | substack |
| Ottolenghi | 420K | +0.1% | $5/mo | substack |
| Violet’s Substack | 242K | +0.2% | $6/mo | substack |
| Recipes by Victoria | 152K | +0.4% | $6.5/mo | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
155K subscribers — above the 3K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 30 similar-size peers in Food have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 62/100 | 30% |
| Publishing Consistency | 63/100 | 10% |
| postcards by elle |
| 127K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier