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SCRAPS — 158K Substack subscribers, Free | Newsletter Insights

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SCRAPS

Name: SCRAPS Newsletter Analytics
Creator: Newsletter Insights

by SCRAPS

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substack Food Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

158K

✓

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

Start tracking — free

Join thousands of newsletter operators tracking the market

Engagement: 0.1%0.4 posts/wk #13 in category

Monthly

Subscriber Growth

Subscriber count is a platform estimate — actual growth not reflected in chart

See how SCRAPS compares to 386 other Food newsletters, engagement metrics, pricing analysis & more

Compare with similar Food newsletters

the group chat

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Compare SCRAPS vs 3 others

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Track SCRAPS for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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48 brands sponsor newsletters like SCRAPS but haven't tried SCRAPS yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of SCRAPS vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Canonica, Le Mon, Thrive Market + 45 more.

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Get notified when subscribers, engagement, or pricing changes

1 sponsor detectedView Sponsors →

Detected Sponsors

Crate & Barrel

cratebarrel.com

1 placementhigh

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Engagement

~ Estimated

Avg Comments

12.8

Avg Likes

192.2

Engagement Rate

0.13%· ~205 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 158K+ subscribers

Quality Score

57Fair (partial data)

0100

Engagement vs Food

0.13% engagement rate

Score Breakdown

Engagement62/100(30%)

Publish Consistency42/100(10%)

Engagement Score

62Engaged

0100

0.13% engagement rate

~205 per post

Trending in Food this week

Notorious Foodie

212K subs+1.3%/wk

Roux Girl

176K subs+0.3%/wk

the eat goood newsletter

194K subs+0.3%/wk

View all Food newsletters

How Do I Stack Up?

vs 78 newsletters in Food

Subscriber Distribution

This newsletter

200

63.5K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 2KTop 25%: 6KTop 10%: 63.5K

158K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.13%

Above median

median: 0.00%

Posts per Week

0.4

Below median

median: 1.0

Publishing

~ Estimated

Publishing Frequency

Monthly

Last published Oct 5, 2026

0.4 posts/week avg

Consistency:64Consistent

Food Pricing

$5/mo median

Your newsletter: Free

Monetization Readiness

Food newsletters typically start charging at ~3K subscribers

Above the typical threshold

90% of similar-size Food newsletters have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

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