The Magic Hour
Investor Due Diligence Report
substackLifestyle
Essays and weekly card readings on finding magic in the mundane. A place to be human, together.
12K
1.2K paid
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$50/yr annual option
$5K
1.2K paid subs
$5K/mo – $5K/mo(±0%)
Previously Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Airplane Mode with Liz Plank | 46K | N/A | $5/mo | substack |
| Love Story | 42K | N/A | $6/mo | substack |
| oh mon dieu | 37K | N/A | $8/mo | substack |
| Shop Rat by Emilia Petrarca | 31K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 12K | $5,094 | — |
| Mar 2026 | 12K | $5,094 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
12K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 262 similar-size peers in Lifestyle have paid tiers
Pricing position
$6/mo vs $6/mo category median (1848 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| The Trend Report™ |
| 20K |
| N/A |
| $5/mo |
| substack |