The Light of Day
Investor Due Diligence Report
substackMedia
A substack newsletter on vetting information and tackling misinformation in the witchcraft and pagan communities by journalist Daylina Miller.
200
20 paid
0%
Pricing
$5/mo
$45/yr annual option
$74
20 paid subs
$74/mo – $74/mo(±0%)
Unknown
0.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Raw America | 277K | -0.2% | $8/mo | substack |
| Under the Desk News | 172K | -0.3% | $7/mo | substack |
| Katie Couric | 168K | +1.0% | $7/mo | substack |
| Died Suddenly's Substack | 107K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 200 | $74.25 | — |
| Mar 2026 | 200 | $74.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
200 subscribers — below the 3K category median (based on 324 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
29% of 92 similar-size peers in Media have paid tiers
Pricing position
$5/mo vs $6/mo category median (562 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $45 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| 98K |
| N/A |
| $8/mo |
| substack |