Deep Thinkers
Investor Due Diligence Report
substackLifestyle
Seeker of wisdom. Recovering pessimist. Writing these essays to empower and encourage ♾️.
20K
1.4K paid
+2.6%
Pricing
$10/mo
$80/yr annual option
$10K
1.4K paid subs
$10K/mo – $10K/mo(±0%)
Unknown
0.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Burned Haystack | 49K | N/A | $5/mo | substack |
| Airplane Mode with Liz Plank | 46K | N/A | $5/mo | substack |
| a twenties pov | 38K | N/A | $5/mo | substack |
| MOON LISTS | 37K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 19K | $9,177 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
20K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 187 similar-size peers in Lifestyle have paid tiers
Pricing position
$10/mo vs $6/mo category median (1832 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $10 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 75/100 |
| 25% |
| Shop Rat by Emilia Petrarca |
| 31K |
| N/A |
| $6/mo |
| substack |