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Design Better — 264K Substack subscribers, $15/mo, +0.2%/wk | Newsletter Insights

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Design Better

Name: Design Better Newsletter Analytics
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substack

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

264K

✓

11.2K paid

Weekly Growth

Stable

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%2.4 posts/wk #1 in category

~2x per week $15/mo

See how Design Better compares to 343 other Design newsletters, engagement metrics, pricing analysis & more

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Design Your Wild

26K subs

My Studio - behind the scenes...

17K subs

THE ART DIRECTOR

5K subs

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124 brands sponsor newsletters like Design Better but haven't tried Design Better yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Design Better vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including InsideTracker, YouTube, Habitat + 121 more.

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50 sponsors detectedView Sponsors →

Detected Sponsors

UserTesting

usertesting.com

2 placementshigh

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Engagement

~ Estimated

Avg Likes

32.3

Engagement Rate

0.01%· ~32 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 264K+ subscribers

Quality Score

78Good

0100

Engagement vs Design

0.01% engagement rate

Score Breakdown

Engagement66/100(30%)

Paid Ratio100/100(25%)

Growth Consistency74/100(15%)

Publish Consistency66/100(10%)

Engagement Score

71Engaged

0100

0.01% engagement rate

~32 per post

Top newsletters in Design

Design Your Wild

26K subs

My Studio - behind the scenes...

17K subs

THE ART DIRECTOR

5K subs

View all Design newsletters

How Do I Stack Up?

vs 137 newsletters in Design

Subscriber Distribution

This newsletter

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 1KTop 25%: 2KTop 10%: 5K

264K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

2.4

Above median

median: 0.7

Publishing Consistency

80/100

Above median

median: 64/100

Subscribers

264K

Above median

median: 1K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~2x per week

Last published Oct 9, 2026

Usually publishes Wed, Fri

2.4 posts/week avg

Consistency:80Very Consistent

Design Pricing

$5/mo median

Premium tier

Monetization Readiness

Already monetizing

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Designing Value

substack200 subscribers

Garden Culture by Virens Studio

substack200 subscribers

Recent Posts

Title	Date	Engagement	Access
How Milton Glaser set design quality standardsLessons from a conversation with Randy Hunt, former head of design at Notion and Etsy.Oct 9, 2026	Oct 9, 2026	—1721.6k words❤17	Subscriber-only
Randy Hunt: Notion and Etsy design leader on why the best design teams stay smallEpisode 194 of the Design Better PodcastOct 7, 2026	Oct 7, 2026	—121667 words
Introducing the new DesignBetter.comEverything Design Better publishes, now in one place.Oct 6, 2026	Oct 6, 2026	—41191 words❤41	Public
Matt Owens: Athletics co-founder on keeping your creative fire litEpisode 193 of the Design Better PodcastOct 2, 2026	Oct 2, 2026	—132624 words
The Roundup: How to defeat jargon, win over a pushy PM, and fix the collaboration gapWhat we learned from Blain Billingsley, staff designer at OpenAISep 26, 2026	Sep 26, 2026	—162.3k words❤16
Blaine Billingsley: OpenAI designer on the collaboration problem AI hasn't solved yetEpisode 192 of the Design Better PodcastSep 23, 2026	Sep 23, 2026	—24717 words❤24	Subscriber-only
The Brief: 7 Principles for better AI collaborationPrinciples and a downloadable kit for anyone who wants to work more efficiently with AI collaborators.Sep 18, 2026	Sep 18, 2026	—1843.5k words
Mack Paul: Co-author of Miracle Road on designing places where innovation happensEpisode 191 of the Design Better PodcastSep 17, 2026	Sep 17, 2026	—6754 words❤6
The Roundup: Why some of Google's best designers spent time as PMsGoogle let designer Niyati Gupta try being a PM and she became a better designer for it.Sep 14, 2026	Sep 14, 2026	—2711.7k words
Federico Casalegno: Samsung EVP on how 20,000 years of creativity shapes design todayEpisode 190 of the Design Better PodcastSep 10, 2026	Sep 10, 2026	—14739 words❤14	Subscriber-only

Design Better

Growth

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Track Design Better for changes

124 brands sponsor newsletters like Design Better but haven't tried Design Better yet

Detected Sponsors

Engagement

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How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Publishing

Category Benchmarks

Top Posts by Engagement

Browse more Design newsletters

Engagement

Top newsletters in Design

Browse more Design newsletters

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Detected Sponsors

Growth

Subscriber Growth

Subscriber Growth

Publishing

Category Benchmarks

Compare with similar Design newsletters

Similar in Design

Track Design Better for changes

124 brands sponsor newsletters like Design Better but haven't tried Design Better yet