Investor Due Diligence Report
168+ conversations with the designers, creators, and leaders shaping the products and experiences we all use. Hosted by Eli Woolery and Aarron Walter. Free to follow — a lot more when you go paid.
221K
18.8K paid
+1.6%
Insufficient data
24 of 30 days needed
Pricing
$7/mo
$72/yr annual option
$107K
18.8K paid subs
$107K/mo – $107K/mo(±0%)
29.0
0.01%
(comments + likes) / subscribers
Weekly
1.4 posts/week
52/100
Variable (~5.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| IFYOUPAUSE’s Substack | 162K | N/A | $5/mo | substack |
| ART DIRECTION | 44K | N/A | $11.99/mo | substack |
| nolandanielwhite | 22K | -2.8% | $5/mo | substack |
| Small Pleasures | 12K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 205K | $98,799.75 | — |
| Mar 2026 | 214K | $103,137.3 | +4.4% |
| Apr 2026 | 221K | $106,510.95 | +3.3% |
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
221K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 3 similar-size peers in Design have paid tiers
Pricing position
$7/mo vs $10.71/mo category average (592 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $72 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 48/100 | 10% |
| therealmurphy |
| 6K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier