Design Better
Investor Due Diligence Report
substackDesign
Get smarter about the craft and career path of design. Connect with talented designers in the Design Better community.
Investor Due Diligence Report
Get smarter about the craft and career path of design. Connect with talented designers in the Design Better community.
264K
11.2K paid
+0.2%
Insufficient data
29 of 30 days needed
Pricing
$15/mo
$72/yr annual option
$88K
11.2K paid subs
$88K/mo – $88K/mo(±0%)
32.3
0.01%
(comments + likes) / subscribers
~2x per week
2.4 posts/week
80/100
Very Consistent (~3.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Design Your Wild | 26K | N/A | $7/mo | substack |
| My Studio - behind the scenes... | 17K | N/A | $10/mo | substack |
| THE ART DIRECTOR | 5K | N/A | $6.99/mo | substack |
| abottlefullofrain | 5K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 205K | $95,510.34 | — |
| Mar 2026 | 213K | $99,237.42 | +3.9% |
| Apr 2026 | 226K | $105,290.01 | +6.1% |
| May 2026 | 234K | $109,017.09 | +3.5% |
| Jun 2026 | 237.5K | $110,645.73 | ~0% |
| Jul 2026 | 243K |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
264K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
67% of 3 similar-size peers in Design have paid tiers
Pricing position
$15/mo vs $5/mo category median (410 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Sep 2026 | $15 | $72 |
| Mar 2026 | $7 | $72 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 66/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 74/100 | 15% |
| Publishing Consistency | 66/100 | 10% |
| Unbox Inbox |
| 4K |
| N/A |
| Free |
| substack |
| $113,213.97 |
| +2.3% |
| Aug 2026 | 250.5K | $116,706.15 | +3.1% |
| Sep 2026 | 261K | $121,599.9 | +4.2% |
| Oct 2026 | 264K | $122,993.64 | ~0% |
Revenue Model
Active paid subscription tier