Investor Due Diligence Report
Your home for Detroit Lions news, information and analysis, produced by veteran beat reporter Justin Rogers.
8K
560 paid
0%
Pricing
$8/mo
$80/yr annual option
$4K
560 paid subs
$4K/mo – $4K/mo(±0%)
17.1
47.0
0.80%
(comments + likes) / subscribers
Daily
8.0 posts/week
47/100
Variable (~1.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 181K | -0.3% | $5/mo | substack |
| The Stein Line | 47K | N/A | $9.99/mo | substack |
| The Hockey Writers - NHL News, Rumors & Opinion | 39K | N/A | $7.77/mo | substack |
| The Swiss Ramble | 35K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 8K | $3,561.6 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
8K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 52 similar-size peers in Sports have paid tiers
Pricing position
$8/mo vs $10.24/mo category average (519 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 18/100 | 10% |
| benn.substack |
| 20K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier