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Diabolical Lies — 87K Substack subscribers, $8/mo, +1.3%/wk | Newsletter Insights

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Diabolical Lies

Name: Diabolical Lies Newsletter Analytics
Creator: Newsletter Insights

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substack Media Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

87K

✓

5.8K paid

Weekly Growth

+1.3%

+1.3%vs last week

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Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Engagement: 0.5%0.7 posts/wk #24 in category

Bi-weekly $8/mo

See how Diabolical Lies compares to 504 other Media newsletters, engagement metrics, pricing analysis & more

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See what's included

481 brands sponsor newsletters like Diabolical Lies but haven't tried Diabolical Lies yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Diabolical Lies vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Ground News, Apollo Go, Facebook + 478 more.

$300·2-3 working days·refunded if we can't deliver

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Engagement

~ Estimated

Avg Comments

106.0

Avg Likes

313.9

Engagement Rate

0.48%· ~420 likes + comments/post

(comments + likes) / subscribers

Trending in Media this week

The New York Review of Books

50K subs+2.2%/wk

American Crisis

54K subs+1.0%/wk

View all Media newsletters

How Do I Stack Up?

vs 257 newsletters in Media

Subscriber Distribution

This newsletter

22.7K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 4KTop 25%: 9KTop 10%: 22.7K

87K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

0.7

Below median

median: 2.1

Publishing Consistency

72/100

At median

median: 73/100

Subscribers

87K

Above median

median: 4K

Publishing

~ Estimated

Publishing Frequency

Bi-weekly

Last published Oct 4, 2026

0.7 posts/week avg

Consistency:72Consistent

Media Pricing

$6/mo median

Above average(+33%)

Monetization Readiness

Already monetizing

82% of similar-size Media newsletters also have paid tiers

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American Crisis

substack54K subscribers

The New York Review of Books

substack50K subscribers

Diabolical Lies

Growth

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Track Diabolical Lies for changes

481 brands sponsor newsletters like Diabolical Lies but haven't tried Diabolical Lies yet

Engagement

Trending in Media this week

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Media newsletters

Trending in Media this week

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Top Posts by Engagement

Recent Posts

Engagement

Growth

Subscriber Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Paid / Free Subscriber Split

Publishing

Category Benchmarks

Compare with similar Media newsletters

Similar in Media

Track Diabolical Lies for changes

481 brands sponsor newsletters like Diabolical Lies but haven't tried Diabolical Lies yet