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Newsletter Insights — advertising rates and audience data for 33K+ newsletters
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Platform Portability
Uses custom domain (diabolicalliespod.com) — can migrate to any platform without losing subscribers
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Data updated Yesterday
Avg Comments
84.1
Avg Likes
310.8
Engagement Rate
0.60%· ~395 likes + comments/post
(comments + likes) / subscribers
Dwarkesh Podcast
Quality Score
Engagement vs Media
0.60% engagement rate
Score Breakdown
Engagement Score
| Public |
| Subscriber-only |
| Subscriber-only |
| Public |
| Subscriber-only |
| Subscriber-only |
| Public |
| Subscriber-only |
| Subscriber-only |
4.4K paid
Weekly Growth
+3.8%
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
vs 252 newsletters in Media
66K places you in the top 10% of newsletters in this category.
Engagement Rate
0.60%
median: 0.00%
Posts per Week
0.8
median: 1.2
Publishing Consistency
75/100
median: 69/100
Subscribers
66K
median: 2K
Dean Blundell
68K subs
++1.5%/wk
The Fifth Column (A Podcast)
68K subs
Read Max
63K subs
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See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Diabolical Lies vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Ground News, ForethoughtCX, NAB Show + 77 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published May 17, 2026
0.8 posts/week avg
Media Pricing
$6/mo median
Above average(+33%)
Monetization Readiness
Already monetizing
100% of similar-size Media newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free66.0K subscribers and 0.60% engagement — past the threshold where Media newsletters typically attract sponsors.
Premium Pricing
Priced at $8/mo, 33% above the Media median of $6/mo.
