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Detected Sponsors
TR
Triple T
triplet.com
1 placementmedium
DE
Deputy Secretary
deputysecretary.com
1 placementmedium
CO
Costello
costello.com
1 placementmedium
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Platform Portability
Uses Substack subdomain (oldgoats.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Ruminating on politics and power.
Data updated Yesterday
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90K subs
++0.6%/wk
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++0.5%/wk
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48K subs
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33K subscribers
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triplet.com
deputysecretary.com
costello.com
Sign up for a free account to unlock OLD GOATS with Jonathan Alter's percentile rankings in Media
Sign up freeHere's what we know about this newsletter's activity:
Publishing Pace
Weekly
Variable
Category Rank
#26 of 798
in Media
Engagement Trend
Declining
based on recent posts
7.4K paid
Weekly Growth
~0%
Paid Subscriber Retention
Insufficient data
23 of 30 days needed
Paid newsletter — revenue data available
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MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$20–$40
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Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Subscriber count is a platform estimate — actual growth not reflected in chart
Avg Likes
9.0
Engagement Rate
0.01%· ~9 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Media
0.01% engagement rate
See OLD GOATS with Jonathan Alter's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
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Publishing Frequency
Weekly
Last published Mar 6, 2026
Usually publishes Fri
1.0 posts/week avg
Media Pricing
$27.03/mo avg
Below average(-78%)
Monetization Readiness
Already monetizing
100% of similar-size Media newsletters also have paid tiers
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Sign up freeSponsor-Attractive Profile
78.0K subscribers, 0.01% engagement, and 3 detected sponsors — a strong profile for advertisers.
