Newsletter Insights — advertising rates and audience data for 40K+ newsletters
Browse all →Advertisers are viewing this page. Claim it
Track OLD GOATS with Jonathan Alter's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (oldgoats.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Ruminating on politics and power.
Data updated Yesterday
Avg Comments
23.2
Avg Likes
559.2
Engagement Rate
0.75%· ~582 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Media
0.75% engagement rate
Score Breakdown
Engagement Score
| Public |
| Never Mind: Heather Cox Richardson Isn't Running for SenateWatch now | Platner will be gone this week, clearing the way for a Democratic pickup. Why not someone great?Jul 8, 2026 | Public |
| Here’s to a Hopeful 4th of JulyFor all of our understandable angst, let’s chart the good change since the BicentennialJul 5, 2026 | Public |
| Then and Now: "Billygate" (1980) and Trump Inc. (2026)A recording from Jonathan Alter and Julian Zelizer's live videoJul 3, 2026 | Public |
| The Strait of Hormuz is Iran’s Nuclear WeaponTwo Iran experts on how the U.S.plays checkers and Iran plays chessJun 28, 2026 | Public |
| Then and Now: Carter and Refugees (1980) and Trump and Refugees (2026)A recording from Jonathan Alter and Julian Zelizer's live videoJun 27, 2026 | Public |
| Obama’s JCPOA (2015) and Trump’s Memo of Understanding (2026)A recording from Jonathan Alter and Julian Zelizer's live videoJun 25, 2026 | Public |
| Stopping Trump’s Rolling CoupAn all-too-plausible scenario of how the GOP tried and failed to steal the midtermsJun 18, 2026 | Public |
| Then and Now: Carter/Iran (1979-1980) and Trump/Iran (2026)A recording from Jonathan Alter and Julian Zelizer's live videoJun 15, 2026 | Public |
| Then and Now: Nixon and the IRS, Trump and the IRSA recording from Jonathan Alter and Julian Zelizer's live videoJun 4, 2026 | Public |
7.4K paid
Paid Subscriber Retention
+0.0%
net growth
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeOLD GOATS with Jonathan Alter reports a rounded subscriber count of 78K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
vs 243 newsletters in Media
78K places you in the top 10% of newsletters in this category.
Engagement Rate
0.75%
median: 0.00%
Posts per Week
1.8
median: 1.3
Publishing Consistency
71/100
median: 71/100
Subscribers
78K
median: 2K
Here's what we know about this newsletter's activity:
Publishing Pace
~2x per week
Consistent
Category Rank
#27 of 795
in Media
Engagement Trend
Rising
based on recent posts
Fix The News
77K subs
André Carvalhal
80K subs
Blocked and Reported
82K subs
++0.7%/wk
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of OLD GOATS with Jonathan Alter vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including City Manager Adolfo Bailon, Walmart Creator, WhatsApp + 154 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
~2x per week
Last published Jul 14, 2026
Usually publishes Fri
1.8 posts/week avg
Media Pricing
$6/mo median
At average
Monetization Readiness
Already monetizing
100% of similar-size Media newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free78.0K subscribers, 0.75% engagement, and 1 detected sponsor — a strong profile for advertisers.