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Detected Sponsors
Sol De Janeiro
soldejaneiro.com
2 placementshigh
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Platform Portability
Uses Substack subdomain (downtime.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Book recs and culture favorites, sent weekly to your inbox. Good things worth slowing down for.
Data updated 6 days ago
Avg Comments
13.3
Avg Likes
97.0
Engagement Rate
0.11%
(comments + likes) / subscribers
Typical for lists with 102K+ subscribers
Quality Score
Engagement vs Culture
0.11% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| Downtime With: Elise HuGuest editing has its privileges — like getting to drop in to share some of my favorite books, food, and comfy shoes for travel.May 1, 2026 | Subscriber-only |
| A review of the tradwife novel everyone is talking aboutIs “Yesteryear” worth the hype? Is it Ballerina Farm fanfic or hatefic?Apr 30, 2026 | Public |
| Downtime City Guide: Washington, D.C. (Spring Edition!)The best restaurants, bars, and hidden gems, according to cool locals who live here.Apr 24, 2026 | Public |
| An interview with Rufi Thorpe, author of "Margo's Got Money Troubles"Her book is now a show on Apple TV, starring Elle FanningApr 20, 2026 | Public |
| Ten Books To Break You Out Of A Reading RutFeaturing recommendations from Debbie Millman, Ayesha Rascoe, Lisa Lee, Julia Turner and Kat Chow.Apr 15, 2026 | Subscriber-only |
| Three Good ThingsAn everything catch-up from the newborn bubbleApr 7, 2026 | Subscriber-only |
| Downtime With: Tanya BushThe pastry chef and cookbook author shares how she takes time for herselfMar 4, 2026 | Subscriber-only |
vs 183 newsletters in Culture
102K places you in the top 10% of newsletters in this category.
Engagement Rate
0.11%
median: 0.01%
Posts per Week
1.2
median: 1.0
Publishing Consistency
65/100
median: 64/100
Subscribers
102K
median: 1K
soldejaneiro.com
8.7K paid
Weekly Growth
Stable
Paid Subscriber Retention
-1.0%
net churn
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Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Footnotes and Tangents
45K subs
Subtle Maneuvers
39K subs
Museletters
39K subs
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Publishing Frequency
Weekly
Last published May 8, 2026
Usually publishes Fri, Wed
1.2 posts/week avg
Culture Pricing
$5/mo median
Above average(+40%)
Monetization Readiness
Already monetizing
100% of similar-size Culture newsletters also have paid tiers
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102.0K subscribers, 0.11% engagement, and 1 detected sponsor — a strong profile for advertisers.