Better Brain by Dr. Julie
Investor Due Diligence Report
substackHealth
Simple ways to build a better brain and life.
256K
15.2K paid
+3.1%
+18.5%
net growth
Pricing
$10/mo
$80/yr annual option
$105K
15.2K paid subs
$105K/mo – $105K/mo(±0%)
20.6
104.1
0.05%
(comments + likes) / subscribers
Weekly
1.5 posts/week
83/100
Very Consistent (~7.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Mental Health Movement by Dr. Jake Goodman | 46K | N/A | $20/mo | substack |
| Brain Health Kitchen | 44K | N/A | $20/mo | substack |
| The Metabolic Nutritionist | 41K | N/A | $5/mo | substack |
| Second Brain | 38K | N/A | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 175K | $71,849.7 | — |
| Mar 2026 | 173K | $71,028.6 | ~0% |
| Apr 2026 | 172K | $70,614.6 | ~0% |
| May 2026 | 182K | $74,720.1 | +5.8% |
| Jun 2026 | 185K | $75,955.2 | ~0% |
| Jul 2026 | 201.5K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
256K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 10 similar-size peers in Health have paid tiers
Pricing position
$10/mo vs $6/mo category median (848 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $10 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 45/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 94/100 | 15% |
| Publishing Consistency | 73/100 | 10% |
| Menopause: The Inside Info | 38K | N/A | $9/mo | substack |
| $82,724.1 |
| +8.9% |
| Aug 2026 | 245K | $100,588.2 | +21.6% |