Elger

Investor Due Diligence Report

by Elger van der Wel

ghostMedia

In mijn nieuwsbrief praat ik je elke week bij over online media en innovatie in de journalistiek.

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Key Metrics

Subscribers

Low confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$6/mo

$59/yr annual option

Est. Monthly Revenue

$4K

~800 est. paid subs

$2K/mo – $6K/mo(±50%)

Quality & Publishing

Audience Quality Score

50Fair

0100

Publishing Pace

Weekly

1.7 posts/week

Publishing Consistency

77/100

Consistent (~4.2d avg)

Competitive Landscape (Media)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Raw America	277K	-0.2%	$8/mo	substack
Under the Desk News	172K	-0.3%	$7/mo	substack
Katie Couric	168K	+1.0%	$7/mo	substack
Died Suddenly's Substack	107K	N/A	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	4.5K	$2,358.75	—
Mar 2026	3K	$1,572.5	-33.3%
Apr 2026	3K	$1,572.5	~0%
May 2026	3K	$1,572.5	~0%
Jun 2026	3K	$1,572.5	~0%
Jul 2026	3K

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

8K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

87% of 231 similar-size peers in Media have paid tiers

Pricing position

$6/mo vs $6/mo category median (561 newsletters)

Pricing History

Date	Monthly	Annual
Feb 2026	$6	$59

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencelow

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.