Extra Focus • ADHD Newsletter

Investor Due Diligence Report

substackHealth

Weekly (ish) thoughts on focus and ADHD from Jesse J. Anderson, author of Extra Focus: The Quick Start Guide to Adult ADHD.

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Key Metrics

Subscribers

70K

4.7K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Paid Sub Retention (30d)

-0.0%

net churn

Revenue Analysis

Pricing

$8/mo

$80/yr annual option

Est. Monthly Revenue

$30K

4.7K paid subs

$30K/mo – $30K/mo(±0%)

Quality & Publishing

Audience Quality Score

90Good

0100

Publishing Pace

Previously Weekly

0.5 posts/week

Publishing Consistency

52/100

Variable (~14.6d avg)

Competitive Landscape (Health)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Granted	558K	N/A	Free	substack
Better Brain by Dr. Julie	185K	+0.3%	$10/mo	substack
The Habit Healers	66K	+2.4%	$15/mo	substack
Brain Health Kitchen	44K	N/A	$20/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	70K	$29,605.8	—
Mar 2026	70K	$29,605.8	~0%
Apr 2026	70K	$29,605.8	~0%
May 2026	70K	$29,605.8	~0%
Jun 2026	70K	$29,605.8	~0%

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses substack platform

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

70K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 40 similar-size peers in Health have paid tiers

Pricing position

$8/mo vs $6/mo category median (908 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$8	$80

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.