Way to Go
Investor Due Diligence Report
substackTravel
Recommendations for people who love travel, by people who love travel. We also make fathomaway.com.
Investor Due Diligence Report
Recommendations for people who love travel, by people who love travel. We also make fathomaway.com.
178K
10.6K paid
-0.3%
-0.6%
net churn
Pricing
$8/mo
$60/yr annual option
$56K
10.6K paid subs
$56K/mo – $56K/mo(±0%)
1.2
11.9
0.01%
(comments + likes) / subscribers
Weekly
1.5 posts/week
80/100
Very Consistent (~4.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Londonist: Things To Do | 106K | +0.5% | Free | substack |
| Hotel Espresso, with HAP | 83K | -0.6% | $6/mo | substack |
| Londonist: Keys to the City | 73K | N/A | $5/mo | substack |
| Sarah Kendzior’s Newsletter | 71K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 184K | $83,048.4 | — |
| Mar 2026 | 183K | $82,597.05 | ~0% |
| Apr 2026 | 181K | $81,694.35 | ~0% |
| May 2026 | 180K | $81,243 | ~0% |
| Jun 2026 | 180K | $81,243 | ~0% |
| Jul 2026 | 180K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
178K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
75% of 4 similar-size peers in Travel have paid tiers
Pricing position
$8/mo vs $5/mo category median (220 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jul 2026 | $8 | $60 |
| Mar 2026 | $8 | $55 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 96/100 | 15% |
| Publishing Consistency | 66/100 | 10% |
| Hickman's Hinterlands |
| 17K |
| N/A |
| $8/mo |
| substack |
| $81,243 |
| ~0% |
| Aug 2026 | 180K | $81,243 | ~0% |
| Sep 2026 | 179K | $80,791.65 | ~0% |
| Oct 2026 | 178K | $80,340.3 | ~0% |
Revenue Model
Active paid subscription tier