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Way to Go — 178K Substack subscribers, $8/mo | Newsletter Insights

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Way to Go

Name: Way to Go Newsletter Analytics
Creator: Newsletter Insights

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substack Travel Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

178K

✓

10.6K paid

Weekly Growth

Stable

Paid Subscriber Retention

-0.6%

net churn

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Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%1.5 posts/wk #1 in category

Weekly $8/mo

See how Way to Go compares to 192 other Travel newsletters, engagement metrics, pricing analysis & more

Compare with similar Travel newsletters

Londonist: Things To Do

106K subs

++0.5%/wk

Londonist: Keys to the City

73K subs

Sarah Kendzior’s Newsletter

71K subs

Compare Way to Go vs 3 others

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Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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71 brands sponsor newsletters like Way to Go but haven't tried Way to Go yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Way to Go vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Android XR, Habitat, Aptos Foundation + 68 more.

$300·2-3 working days·refunded if we can't deliver

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Engagement

~ Estimated

Avg Comments

1.2

Avg Likes

11.9

Engagement Rate

<0.01%· ~13 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 178K+ subscribers

Quality Score

76Good

0100

Engagement vs Travel

<0.01% engagement rate

Score Breakdown

Engagement50/100(30%)

Paid Ratio100/100(25%)

Growth Consistency96/100(15%)

Publish Consistency66/100(10%)

Engagement Score

55Solid

0100

<0.01% engagement rate

~13 per post

Top newsletters in Travel

Londonist: Things To Do

106K subs+0.5%/wk

Londonist: Keys to the City

73K subs

Sarah Kendzior’s Newsletter

71K subs

View all Travel newsletters

How Do I Stack Up?

vs 71 newsletters in Travel

Subscriber Distribution

This newsletter

400

4.7K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 400Median: 1KTop 25%: 2KTop 10%: 4.7K

178K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

1.5

Above median

median: 1.1

Publishing Consistency

80/100

Above median

median: 62/100

Subscribers

178K

Above median

median: 1K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 9, 2026

Usually publishes Thu, Fri, Tue

1.5 posts/week avg

Consistency:80Very Consistent

Travel Pricing

$5/mo median

Above average(+60%)

Monetization Readiness

Already monetizing

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

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Way to Go

Growth

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Track Way to Go for changes

71 brands sponsor newsletters like Way to Go but haven't tried Way to Go yet

Engagement

Top newsletters in Travel

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Travel newsletters

Top newsletters in Travel

Browse more Travel newsletters

Engagement

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Growth

Subscriber Growth

Subscriber Growth

Publishing

Category Benchmarks

Compare with similar Travel newsletters

Similar in Travel

Track Way to Go for changes

71 brands sponsor newsletters like Way to Go but haven't tried Way to Go yet