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Platform Portability
Uses Substack subdomain (londonistcitykeys.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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By London-lovers, for London-lovers.
Data updated Yesterday
| Subscriber-only |
| Free things to do in London this week: 23-29 March 2026Hundreds of boats take to the river.Mar 23, 2026 | Public |
Sign up for a free account to unlock Londonist: Keys to the City's percentile rankings in Travel
Sign up free6.9K paid
Weekly Growth
-1.4%
Paid Subscriber Retention
Insufficient data
6 of 30 days needed
Paid newsletter — revenue data available
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MRR methodology, pricing analysis, and revenue projections
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$20–$45
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Category benchmarks and audience-size adjusted rates
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Avg Likes
50.0
Engagement Rate
0.07%· ~50 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Travel
0.07% engagement rate
See Londonist: Keys to the City's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
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Elliott Confidential
39K subs
PASSAGES: Life & stories from a professional writer
16K subs
Backroad Portfolio
16K subs
-2.9%/wk
Publishing Frequency
~2x per week
Last published Mar 28, 2026
2.0 posts/week avg
Travel Pricing
$7.73/mo avg
Below average(-35%)
Monetization Readiness
Already monetizing
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Sign up freePriced at $5/mo, 35% below the Travel average of $8/mo.