Holly Starley's Rolling Desk
Investor Due Diligence Report
substackLifestyle
My living room is the world. Pull up a chair.
1K
100 paid
N/A
Pricing
$5/mo
$30/yr annual option
$293
100 paid subs
$293/mo – $293/mo(±0%)
10.0
32.0
4.20%
(comments + likes) / subscribers
Weekly
0.6 posts/week
57/100
Variable (~11.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Daily Mindfulness | 185K | +0.6% | $5.99/mo | substack |
| Everything Happens with Kate Bowler | 164K | +0.3% | $8/mo | substack |
| Danielle LaPorte | 101K | N/A | $5/mo | substack |
| Burned Haystack | 49K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 1K | $292.5 | — |
| Mar 2026 | 1K | $292.5 | ~0% |
| Apr 2026 | 1K | $292.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — below the 2K category median (based on 1023 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 431 similar-size peers in Lifestyle have paid tiers
Pricing position
$5/mo vs $6/mo category median (1831 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $30 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 69/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Airplane Mode with Liz Plank |
| 46K |
| N/A |
| $5/mo |
| substack |