Beauty is truth
Investor Due Diligence Report
substackCulture
Beauty is truth, truth beauty — that is all ye know on earth, and all ye need to know.
68K
4.5K paid
+5.7%
-10.2%
net churn
Pricing
$8/mo
$80/yr annual option
$29K
4.5K paid subs
$29K/mo – $29K/mo(±0%)
53.1
783.5
1.23%
(comments + likes) / subscribers
Weekly
1.1 posts/week
93/100
Very Consistent (~6.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Books + Bits | 200K | N/A | $7/mo | substack |
| My Life in the Past | 67K | +0.8% | $6/mo | substack |
| Lexicon Valley | 34K | N/A | Free | substack |
| Weirder Together with Ben Lee & Ione Skye | 32K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 50K | $22,260 | — |
| Mar 2026 | 51K | $21,573.12 | -3.1% |
| Apr 2026 | 50K | $22,260 | +3.2% |
| May 2026 | 51K | $21,573.12 | -3.1% |
| Jun 2026 | 52K | $21,992.88 | ~0% |
| Jul 2026 | 53K | $22,419 |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
68K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 79 similar-size peers in Culture have paid tiers
Pricing position
$8/mo vs $5/mo category median (3579 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Aug 2026 | $8 | $80 |
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 47/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Growth Consistency | 94/100 | 15% |
| Publishing Consistency | 100/100 | 10% |
| Colin Meloy's Machine Shop |
| 26K |
| N/A |
| $6/mo |
| substack |
| ~0% |
| Aug 2026 | 64K | $27,068.16 | +20.7% |
Revenue Model
Active paid subscription tier