the eat goood newsletter
Investor Due Diligence Report
by Jenn Lueke
substackFood
actionable and attainable healthy recipes, meal plans, meal prep guides, grocery lists, & more straight to your inbox every wednesday, friday, & sunday!
Investor Due Diligence Report
by Jenn Lueke
actionable and attainable healthy recipes, meal plans, meal prep guides, grocery lists, & more straight to your inbox every wednesday, friday, & sunday!
194K
11.5K paid
+0.3%
+1.6%
net growth
Pricing
$8/mo
$60/yr annual option
$61K
11.5K paid subs
$61K/mo – $61K/mo(±0%)
27.1
91.7
0.06%
(comments + likes) / subscribers
~3x per week
2.6 posts/week
76/100
Consistent (~2.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 755K | +0.4% | Free | substack |
| the sunday stack | 270K | N/A | $8/mo | substack |
| David Lebovitz Newsletter | 260K | N/A | $5/mo | substack |
| Notorious Foodie | 212K | +1.2% | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 168K | $75,826.8 | — |
| Mar 2026 | 174K | $78,534.9 | +3.6% |
| Apr 2026 | 175K | $78,986.25 | ~0% |
| May 2026 | 177K | $79,888.95 | ~0% |
| Jun 2026 | 179K | $80,791.65 | ~0% |
| Jul 2026 | 180K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
194K subscribers — above the 2.5K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
91% of 22 similar-size peers in Food have paid tiers
Pricing position
$8/mo vs $5/mo category median (414 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 49/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 86/100 | 15% |
| Publishing Consistency | 79/100 | 10% |
| 192K |
| N/A |
| $6/mo |
| substack |
| $81,243 |
| ~0% |
| Aug 2026 | 182K | $82,145.7 | ~0% |
| Sep 2026 | 191K | $86,207.85 | +4.9% |
| Oct 2026 | 194K | $87,561.9 | ~0% |
Revenue Model
Active paid subscription tier