Investor Due Diligence Report
by Jenn Lueke
actionable and attainable healthy recipes, meal plans, meal prep guides, grocery lists, & more straight to your inbox every wednesday, friday, & sunday!
175K
10.4K paid
+0.3%
Insufficient data
23 of 30 days needed
Pricing
$8/mo
$60/yr annual option
$55K
10.4K paid subs
$55K/mo – $55K/mo(±0%)
7.7
40.3
0.03%
(comments + likes) / subscribers
~2x per week
2.5 posts/week
78/100
Consistent (~2.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| the sunday stack | 264K | -0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 258K | N/A | $5/mo | substack |
| Violet’s Substack | 230K | +0.2% | $6/mo | substack |
| postcards by elle | 120K | +0.8% | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 167.5K | $75,603.78 | — |
| Mar 2026 | 174K | $78,534.9 | +3.9% |
| Apr 2026 | 175K | $78,986.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
175K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 23 similar-size peers in Food have paid tiers
Pricing position
$8/mo vs $9.3/mo category average (860 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 36/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 72/100 | 10% |
| 104K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier