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Big Salad

Name: Big Salad Newsletter Analytics
Creator: Newsletter Insights

by Joanna Goddard

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substack Lifestyle Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

200K

✓

17K paid

Weekly Growth

Stable

Track revenue changes over time

Monitor MRR trends, pricing shifts, and revenue projections

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Join thousands of newsletter operators tracking the market

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Join thousands of newsletter operators tracking the market

Engagement: 0.2%1.4 posts/wk #12 in category

Weekly $6/mo

See how Big Salad compares to 792 other Lifestyle newsletters, engagement metrics, pricing analysis & more

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Compare Big Salad vs 3 others

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Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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29 brands sponsor newsletters like Big Salad but haven't tried Big Salad yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Big Salad vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Shannon Green Strategies, Squarespace, Coca + 26 more.

$300·2-3 working days·refunded if we can't deliver

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2 sponsors detectedView Sponsors →

Detected Sponsors

Aura Frames

auraframes.com

1 placementhigh

Rothy

rothy.co

1 placementhigh

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Engagement

~ Estimated

Avg Comments

253.8

Avg Likes

208.7

Engagement Rate

0.23%· ~463 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 200K+ subscribers

Quality Score

86Good

0100

Engagement vs Lifestyle

0.23% engagement rate

Score Breakdown

Engagement81/100(30%)

Paid Ratio100/100(25%)

Growth Consistency97/100(15%)

Publish Consistency53/100(10%)

Engagement Score

80Highly Engaged

0100

0.23% engagement rate

~463 per post

Top newsletters in Lifestyle

The Quiet Life with Susan Cain

270K subs-0.2%/wk

Elevate with Yung Pueblo

257K subs-0.2%/wk

Entre Nous with Esther Perel

200K subs

View all Lifestyle newsletters

How Do I Stack Up?

vs 73 newsletters in Lifestyle

Subscriber Distribution

This newsletter

200

15.3K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 3KTop 10%: 15.3K

200K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.23%

Above median

median: 0.00%

Posts per Week

1.4

Above median

median: 1.1

Publishing Consistency

76/100

At median

median: 69/100

Subscribers

200K

Above median

median: 1K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 9, 2026

Usually publishes Fri, Wed

1.4 posts/week avg

Consistency:76Consistent

Lifestyle Pricing

$5.99/mo median

At average

Monetization Readiness

Already monetizing

70% of similar-size Lifestyle newsletters also have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

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