Investor Due Diligence Report
On writing, living with cats, being a widow, movies, running, my current workshops & what we are reading, books, art, comedy, nature, gardening, friendship, more.
22K
2.2K paid
~0%
Subscriber count is a platform estimate
Pricing
$7/mo
$70/yr annual option
$12K
2.2K paid subs
$12K/mo – $12K/mo(±0%)
Bi-weekly
0.5 posts/week
100/100
Very Consistent (~14.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Quiet Life with Susan Cain | 277K | -0.2% | $9/mo | substack |
| Burnt Toast by Virginia Sole-Smith | 66K | -0.8% | Free | substack |
| Shop Rat by Emilia Petrarca | 31K | N/A | $6/mo | substack |
| Changes with Annie Macmanus | 20K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 21K | $11,686.5 | — |
| Mar 2026 | 22K | $12,243 | +4.8% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
22K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 166 similar-size peers in Lifestyle have paid tiers
Pricing position
$7/mo vs $7.37/mo category average (1691 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 46/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| sprezza | 20K | N/A | $7/mo | substack |