Ground Condition
Investor Due Diligence Report
substackDesign
Ground Condition is a newsletter that explores today's design terrain. Consider it your terra firma for all things design, from the biggest idea to the smallest detail. IG: @kelseykeith.
6K
600 paid
N/A
Pricing
$7/mo
$70/yr annual option
$3K
600 paid subs
$3K/mo – $3K/mo(±0%)
Previously Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Design Better | 236K | N/A | $7/mo | substack |
| Design School | 179K | N/A | Free | substack |
| DrawTogether with WendyMac | 110K | N/A | $10/mo | substack |
| In the Flash | 26K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 6K | $3,339 | — |
| Mar 2026 | 6K | $3,339 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
6K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 68 similar-size peers in Design have paid tiers
Pricing position
$7/mo vs $5/mo category median (590 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| Samaya, your UX woman. |
| 25K |
| N/A |
| $8/mo |
| substack |