FOUND LDN
Investor Due Diligence Report
substackTravel
Quality recommendations and actionable intel about London and surrounds, from the team that started Eater and Curbed.
9K
630 paid
N/A
Pricing
$8/mo
$80/yr annual option
$4K
630 paid subs
$4K/mo – $4K/mo(±0%)
1.3
0.01%
(comments + likes) / subscribers
Previously ~2x per week
1.8 posts/week
66/100
Consistent (~11.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Way to Go | 180K | N/A | $8/mo | substack |
| Club Yolo | 138K | N/A | $5/mo | substack |
| Hotel Espresso, with HAP | 86K | N/A | Free | substack |
| Oldster Magazine | 84K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 8.5K | $3,784.2 | — |
| Apr 2026 | 9K | $4,006.8 | +5.9% |
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
9K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 32 similar-size peers in Travel have paid tiers
Pricing position
$8/mo vs $5/mo category median (360 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 34/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Sarah Kendzior’s Newsletter |
| 69K |
| N/A |
| $8/mo |
| substack |