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The Mill

Name: The Mill Newsletter Analytics
Creator: Newsletter Insights

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ghost Sports Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

1.2M

≈

Estimated count — I own this newsletter →

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%4.3 posts/wk #2 in category

~4x per week $8.95/mo

See how The Mill compares to 289 other Sports newsletters, engagement metrics, pricing analysis & more

Compare with similar Sports newsletters

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176K subs

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135K subs

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31 sponsors detectedView Sponsors →

Detected Sponsors

Brsk

brsk.com

6 placementshigh

MakeMyHouseGreen

makemyhousegreen.com

2 placementshigh

Big ambitions

bigambitions.com

2 placementshigh

Headamentals

headamentals.com

1 placementhigh

Lightspark

lightspark.com

1 placementhigh

Charities

charities.io

1 placementhigh

Manchester Building Society

manchesterbuilding.com

4 placementshigh

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Engagement

~ Estimated

Avg Comments

8.9

Engagement Rate

<0.01%· ~9 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 1.2M+ subscribers

Top newsletters in Sports

Culture of Sport

176K subs

the Daily Briefing

169K subs

Huddle Up

135K subs

View all Sports newsletters

How Do I Stack Up?

vs 157 newsletters in Sports

Subscriber Distribution

This newsletter

50K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 1KTop 25%: 2KTop 10%: 50K

1.2M places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

4.3

Above median

median: 1.4

Publishing Consistency

89/100

Above median

median: 68/100

Subscribers

1.2M

Above median

median: 1K

Here's what we know about this newsletter's activity:

Publishing Pace

~4x per week

Very Consistent

Category Rank

#2 of 289

in Sports

Engagement Trend

Rising

based on recent posts

Publishing

~ Estimated

Publishing Frequency

~4x per week

Last published Oct 22, 2026

Usually publishes Mon, Sat

4.3 posts/week avg

Consistency:89Very Consistent

Sports Pricing

$5/mo median

Above average(+79%)

Monetization Readiness

Already monetizing

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Recent Posts

Title	Date	Engagement	Access
‘I am so, so far right it’s unbelievable’: Tameside is in trouble, againOct 22, 2026	Oct 22, 2026	1—	Subscriber-only
HMO attacks escalate in SalfordOct 19, 2026	Oct 19, 2026	0—	Public
In defence of Manchester’s Abu Dhabi dealsOct 17, 2026	Oct 17, 2026	19—	Public
A high-rise utopia: the many storeys of Manchester’s first skyscraperOct 16, 2026	Oct 16, 2026	12—	Subscriber-only
‘Migrant HMOs’ in Salford are under attack. But is everything as it seems?Oct 14, 2026	Oct 14, 2026	14—	Public
UoM academic co-authored paper funded by front for Chinese espionageOct 12, 2026	Oct 12, 2026	0—	Public
Unmasking Musera: the dark secret of a Northern Quarter clothes brandOct 10, 2026	Oct 10, 2026	10—	Subscriber-only
Exclusive: Report finds "toxic" harassment and "boys' club" culture at Manchester councilOct 8, 2026	Oct 8, 2026	3—	Public
Bribes, a defamation lawsuit and Elf nicotine pouches: What’s been going on at Educate & Empower?Oct 7, 2026	Oct 7, 2026	13—	Public
Life after Burnham: What comes next for Greater Manchester?Oct 6, 2026	Oct 6, 2026	0—	Public

The Mill

Growth

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