The Mill
Investor Due Diligence Report
ghostSports
Manchester's quality newspaper, delivered via email.
Investor Due Diligence Report
Manchester's quality newspaper, delivered via email.
1.2M
~0%
Subscriber count is a platform estimate
Pricing
$8.95/mo
$89/yr annual option
$478K
~60.6K est. paid subs
$239K/mo – $716K/mo(±50%)
9.0
0.00%
(comments + likes) / subscribers
~4x per week
4.3 posts/week
90/100
Very Consistent (~1.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 176K | N/A | $10/mo | substack |
| the Daily Briefing | 169K | N/A | $5/mo | substack |
| Huddle Up | 135K | N/A | $15/mo | substack |
| The First Call | 106K | -0.5% | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 9.5K | $5,237.98 | — |
| Mar 2026 | 6K | $3,308.2 | -36.8% |
| Apr 2026 | 10K | $5,513.67 | +66.7% |
| May 2026 | 10K | $5,513.67 | ~0% |
| Jun 2026 | 9K | $4,962.3 | -10.0% |
| Jul 2026 | 8K | $4,410.93 |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
1.2M subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 5 similar-size peers in Sports have paid tiers
Pricing position
$8.95/mo vs $5/mo category median (336 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $9 | $89 |
| Feb 2026 | $14 | $175 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 58/100 | 30% |
| Publishing Consistency | 72/100 | 10% |
| Bald Faced Truth by John Canzano |
| 59K |
| N/A |
| $6.99/mo |
| substack |
| -11.1% |
| Aug 2026 | 9K | $4,962.3 | +12.5% |
| Sep 2026 | 6K | $3,308.2 | -33.3% |
| Oct 2026 | 20K | $11,027.33 | +233.3% |
Revenue Model
Active paid subscription tier