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Platform Portability
Uses custom domain — can migrate to any platform without losing subscribers
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A newsletter about working in social media.
Data updated Today
Avg Comments
10.4
Avg Likes
108.2
Engagement Rate
0.10%· ~119 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 115K+ subscribers
Quality Score
Engagement vs Marketing
0.10% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| Have brands lost the plot in comment sections?Link in Bio contributor Matthew Stasoff helps us answer the question with his community management matrix.Jul 9, 2026 | Public |
| Your carousels need hooks tooNude Project on their carousel strategy, the new TikTok feature I am excited about, three post formats to try this week, and more.Jul 7, 2026 | Subscriber-only |
| The best part of Cannes Lions is in a basementSome thoughts on my first time at the world's largest advertising and marketing conference.Jun 26, 2026 | Public |
| 27 social media tips, submitted by youPlus a dispatch from Cannes, LinkedIn collab posts, three post formats to try this week, and more.Jun 23, 2026 | Subscriber-only |
| 44% of social marketers feel like their boss doesn’t understand social mediaResults from the Very Online Survey are here.Jun 18, 2026 | Public |
| Short-form horizontal video?I have a theory about why Instagram is feeling less...vertical.Jun 16, 2026 | Subscriber-only |
| He led Loewe's TikTok strategyI talked to Lucas Yiu, content creative consultant, about the state of social media in luxury fashion.Jun 11, 2026 | Public |
| What role should be your first social media hire?Plus four formats to try this week, inside HubSpot's campaign with Kyle Cooke, and more.Jun 9, 2026 | Subscriber-only |
| Inside the marketing strategy for 'Obsession'Jason Cassidy, vice chairman of Focus Features, on eventizing the theater experience, letting fans take ownership, and more.Jun 4, 2026 | Public |
vs 33 newsletters in Marketing
115K places you in the top 10% of newsletters in this category.
Engagement Rate
0.10%
median: 0.00%
Posts per Week
1.4
median: 1.0
Publishing Consistency
71/100
median: 68/100
Subscribers
115K
median: 2K
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snowball.com
6.8K paid
Weekly Growth
Stable
Paid Subscriber Retention
+1.8%
net growth
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Elena's Growth Scoop
95K subs
++0.6%/wk
MKT1 Newsletter with Emily Kramer
83K subs
Because of Marketing
78K subs
++1.5%/wk
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Publishing Frequency
Weekly
Last published Jul 14, 2026
Usually publishes Tue, Thu
1.4 posts/week avg
Marketing Pricing
$7/mo median
Above average(+14%)
Monetization Readiness
Already monetizing
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free115.0K subscribers, 0.10% engagement, and 16 detected sponsors — a strong profile for advertisers.
Custom Domain
Runs on a custom domain — strong brand identity and full portability.