Newsletter Insights — independent newsletter & sponsorship data across 21K+ newsletters

Link in Bio

by Rachel Karten

substackMarketing

A newsletter about working in social media.

View full profile →Download PDF ↓

Key Metrics

Subscribers

106K

Top 10% in Marketing

Platform

substack

Marketing

Weekly Growth

-0.2%

vs 0% category avg

Engagement Rate

~43/post

avg comments + likes (0.04% rate)

Above category average

Frequency

Weekly

1.5 posts/week avg

vs 1.0/week category avg

Pricing

$8/mo

Category avg: $10.81/mo

Category Size

224

newsletters in Marketing

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Brands That Have Sponsored Link in Bio

Dash Social

2 placementshigh

Sprout SocialJoin Sprout Social

3 placementshigh

Sprout Social

2 placementshigh

+10 more past sponsors — enter your email below to see all

Category Positioning

Top 10% in Marketing

out of 224 newsletters

P25: 1KMedian: 2KP75: 6KP90: 20K

Key Strengths

Standout Engagement

Sponsor-Attractive Profile

Growth

Subscriber Growth

Publishing Consistency

Publishing Frequency

Weekly

Last published Mar 10, 2026

Usually publishes Tue, Thu

1.5 posts/week avg

Download PDF Media Kit

Link in Bio's metrics, benchmarks, and sponsor data in one document

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Advertisers are viewing this page. Claim it →

Key Metrics

Subscribers

106K

Top 10% in Marketing

Platform

substack

Marketing

Weekly Growth

-0.2%

vs 0% category avg

Engagement Rate

~43/post

avg comments + likes (0.04% rate)

Above category average

Frequency

Weekly

1.5 posts/week avg

vs 1.0/week category avg

Pricing

$8/mo

Category avg: $10.81/mo

Category Size

224

newsletters in Marketing

Link in Bio

Key Metrics

Interested in sponsoring Link in Bio?

Recent Posts

Top Posts

Top Posts by Engagement

Brands That Have Sponsored Link in Bio

Category Positioning

Key Strengths

Growth

Subscriber Growth

Publishing Consistency

Download PDF Media Kit

More Marketing Newsletters for Advertisers

Brands That Have Sponsored Link in Bio

Recent Posts

Top Posts

Top Posts by Engagement

More Marketing Newsletters for Advertisers

Key Metrics

Category Positioning

Key Strengths

Growth

Subscriber Growth

Publishing Consistency