Baseline Design
Investor Due Diligence Report
by Joey Banks
ghostDesign
Thoughts on design systems, craft, and the people behind the work.
Investor Due Diligence Report
by Joey Banks
Thoughts on design systems, craft, and the people behind the work.
1K
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$441.667
~100 est. paid subs
$221/mo – $663/mo(±50%)
Occasional
0.1 posts/week
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| IFYOUPAUSE’s Substack | 162K | N/A | $5/mo | substack |
| ART DIRECTION | 44K | N/A | $11.99/mo | substack |
| nolandanielwhite | 22K | -2.8% | $5/mo | substack |
| Small Pleasures | 12K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 1.5K | $662.5 | — |
| Mar 2026 | 1K | $441.67 | -33.3% |
Platform Dependency
Uses ghost platform
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 345 similar-size peers in Design have paid tiers
Pricing position
$5/mo vs $10.71/mo category average (592 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| therealmurphy |
| 6K |
| N/A |
| $5/mo |
| substack |