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next play — 91K Substack subscribers, $20/mo | Newsletter Insights

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next play

Name: next play Newsletter Analytics
Creator: Newsletter Insights

by Ben Lang

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

91K

✓

4.3K paid

Paid Subscriber Retention

+0.0%

net growth

Track revenue changes over time

Monitor MRR trends, pricing shifts, and revenue projections

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Join thousands of newsletter operators tracking the market

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Join thousands of newsletter operators tracking the market

Engagement: < 0.1%2.8 posts/wk #38 in category

~3x per week $20/mo

Subscriber Growth

next play reports a rounded subscriber count of 91K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.

Add to your watchlist to get notified the next time the reported count shifts.

See how next play compares to 1,371 other Lifestyle newsletters, engagement metrics, pricing analysis & more

Compare with similar Lifestyle newsletters

INDIA HICKS. An Unexpected Journey.

90K subs

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++0.6%/wk

The Sublime

97K subs

++0.5%/wk

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On The Rocks

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Track next play for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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See what's included

15 brands sponsor newsletters like next play but haven't tried next play yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of next play vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Meco, Refind, ShortformSelf + 12 more.

$300·2-3 working days·refunded if we can't deliver

See all 15 brands — $300 Or see plans for ongoing tracking

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Engagement

~ Estimated

Avg Comments

1.3

Avg Likes

26.0

Engagement Rate

0.03%· ~27 likes + comments/post

(comments + likes) / subscribers

Quality Score

43Fair (partial data)

0100

Engagement vs Lifestyle

0.03% engagement rate

Score Breakdown

Engagement3/100(30%)

Paid Ratio76/100(25%)

Publish Consistency81/100(10%)

Engagement Score

13Below Median

0100

0.03% engagement rate

~27 per post

Trending in Lifestyle this week

On The Rocks

73K subs+1.4%/wk

This is Precious

69K subs+0.7%/wk

A Low Desire To Please with Jameela Jamil

89K subs+0.6%/wk

View all Lifestyle newsletters

How Do I Stack Up?

vs 68 newsletters in Lifestyle

Subscriber Distribution

This newsletter

200

16.1K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 4KTop 10%: 16.1K

91K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.03%

Above median

median: 0.01%

Posts per Week

2.8

Above median

median: 1.0

Publishing Consistency

76/100

At median

median: 68/100

Subscribers

91K

Above median

median: 1K

Here's what we know about this newsletter's activity:

Publishing Pace

~3x per week

Consistent

Category Rank

#38 of 1371

in Lifestyle

Engagement Trend

Rising

based on recent posts

Publishing

~ Estimated

Publishing Frequency

~3x per week

Last published Sep 20, 2026

Usually publishes Tue, Sun, Thu

2.8 posts/week avg

Consistency:76Consistent

Lifestyle Pricing

$6/mo median

Premium tier

Monetization Readiness

Already monetizing

100% of similar-size Lifestyle newsletters also have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

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Track next play for changes

15 brands sponsor newsletters like next play but haven't tried next play yet

Engagement

Trending in Lifestyle this week

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Lifestyle newsletters

Trending in Lifestyle this week

Browse more Lifestyle newsletters

Engagement

Top Posts by Engagement

Recent Posts

Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Compare with similar Lifestyle newsletters

Similar in Lifestyle

Track next play for changes

15 brands sponsor newsletters like next play but haven't tried next play yet

Publishing

Category Benchmarks