Investor Due Diligence Report
A shopping substack about the things we buy, in fashion and for our homes, and what they tell the world about who we are.
10K
1K paid
~0%
Subscriber count is a platform estimate
Insufficient data
14 of 30 days needed
Pricing
$6/mo
$60/yr annual option
$5K
1K paid subs
$5K/mo – $5K/mo(±0%)
14.0
50.5
0.65%
(comments + likes) / subscribers
Bi-weekly
0.7 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Isolation Journals with Suleika Jaouad | 200K | N/A | $6/mo | substack |
| The Pink Report | 147K | N/A | Free | substack |
| My Five Things | 87K | -1.0% | $6/mo | substack |
| Burnt Toast by Virginia Sole-Smith | 66K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 10K | $4,770 | — |
| Mar 2026 | 10K | $4,770 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Active paid subscription tier
Subscriber threshold
10K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 284 similar-size peers in Lifestyle have paid tiers
Pricing position
$6/mo vs $7.03/mo category average (1691 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 40/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| All Over the Place | 64K | N/A | $6/mo | substack |