One Man & His Blog
Investor Due Diligence Report
ghostMedia
Digital journalism, audience strategy & the creator economy. By Adam Tinworth
Investor Due Diligence Report
Digital journalism, audience strategy & the creator economy. By Adam Tinworth
6K
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$55/yr annual option
$3K
~600 est. paid subs
$2K/mo – $5K/mo(±50%)
0.2
0.00%
(comments + likes) / subscribers
Weekly
1.1 posts/week
43/100
Variable (~7.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Under the Desk News | 172K | -0.3% | $7/mo | substack |
| Katie Couric | 168K | +1.0% | $7/mo | substack |
| Died Suddenly's Substack | 107K | N/A | $5/mo | substack |
| User Mag | 98K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 3.5K | $1,752.92 | — |
| Mar 2026 | 2.5K | $1,252.08 | -28.6% |
| Apr 2026 | 2K | $1,001.67 | -20.0% |
| May 2026 | 2K | $1,001.67 | ~0% |
| Jun 2026 | 2K | $1,001.67 | ~0% |
| Jul 2026 | 2K |
Platform Dependency
Uses ghost platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
6K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
86% of 255 similar-size peers in Media have paid tiers
Pricing position
$6/mo vs $6/mo category median (561 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $6 | $55 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 46/100 | 30% |
| Publishing Consistency | 11/100 | 10% |
| 79K |
| N/A |
| Free |
| substack |
| $1,001.67 |
| ~0% |
| Aug 2026 | 5K | $2,504.17 | +150.0% |
| Sep 2026 | 5.5K | $2,754.58 | +10.0% |
| Oct 2026 | 6K | $3,005 | +9.1% |