Investor Due Diligence Report
Open Secrets is a lit mag and community for memorable, revealing personal essays about all the subjects we're taught to keep "secret." Contact Editor Rachel Kramer Bussel at opensecretsmag at gmail.com.
7K
490 paid
0%
Insufficient data
12 of 30 days needed
Pricing
$8/mo
$80/yr annual option
$3K
490 paid subs
$3K/mo – $3K/mo(±0%)
12.0
25.3
0.53%
(comments + likes) / subscribers
~2x per week
2.3 posts/week
48/100
Variable (~3.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Mini Philosophy | 60K | +0.8% | $8/mo | substack |
| A History of Mankind | 57K | N/A | $9/mo | substack |
| Demystify Culture | 43K | +1.4% | $6.5/mo | substack |
| The Metropolitan Review | 25K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 7K | $3,116.4 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
7K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 474 similar-size peers in Culture have paid tiers
Pricing position
$8/mo vs $7.3/mo category average (3329 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 32/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 19/100 | 10% |
| club reticent |
| 25K |
| +2.4% |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier