Investor Due Diligence Report
by Luis Rijo
The independent source for programmatic advertising and ad tech intelligence. Covering DSPs, SSPs, retail media, CTV, and digital marketing policy. For practitioners who need to stay ahead.
68.7K
~0%
Subscriber count is a platform estimate
Pricing
$2/mo
$20/yr annual option
$12K
~6.5K est. paid subs
$6K/mo – $17K/mo(±50%)
Daily
180.2 posts/week
100/100
Very Consistent (~1.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 176K | -0.3% | $10/mo | substack |
| the Daily Briefing | 170K | N/A | $5/mo | substack |
| Huddle Up | 135K | -0.4% | $15/mo | substack |
| The First Call | 107K | -0.5% | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 1.3K | $222.6 | — |
| Jul 2026 | 425K | $63,826.13 | +28573.0% |
| Aug 2026 | 150K | $22,525 | -64.7% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
68.7K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 10 similar-size peers in Sports have paid tiers
Pricing position
$2/mo vs $5/mo category median (379 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $2 | $20 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Publishing Consistency | 88/100 | 10% |
| 59K |
| +1.8% |
| $5/mo |
| substack |