Investor Due Diligence Report
Exploring what it means to lead yourself before you lead others—bridging inner work with practical leadership.
200
N/A
5.0
6.0
5.50%
(comments + likes) / subscribers
Weekly
0.4 posts/week
30/100
Variable (~17.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Business Engineer | 90K | N/A | $99/mo | substack |
| Better You | 76K | +2.8% | Free | substack |
| How We Grow | 76K | -0.7% | $97/mo | substack |
| Scarlet Ink | 73K | N/A | $12/mo | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
200 subscribers — below the 2K category median (based on 792 newsletters)
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 263 similar-size peers in Business have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Publishing Consistency | 57/100 | 10% |
| 38K |
| N/A |
| Free |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier