Better You
Investor Due Diligence Report
by Friend
substackLifestyle
My personal notes on discipline, business, and life, for those who choose character over comfort.
Investor Due Diligence Report
by Friend
My personal notes on discipline, business, and life, for those who choose character over comfort.
84K
+3.2%
22.3
362.4
0.46%
(comments + likes) / subscribers
Weekly
0.5 posts/week
50/100
Variable (~14.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Daily Mindfulness | 185K | +0.6% | $5.99/mo | substack |
| Everything Happens with Kate Bowler | 164K | +0.3% | $8/mo | substack |
| Danielle LaPorte | 101K | N/A | $5/mo | substack |
| Burned Haystack | 49K | N/A | $5/mo | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
84K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 52 similar-size peers in Lifestyle have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 31/100 | 30% |
| Growth Consistency | 46/100 | 15% |
| Publishing Consistency | 36/100 | 10% |
| Airplane Mode with Liz Plank |
| 46K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier