Better You
Investor Due Diligence Report
by Friend
substackLifestyle
Writing essays on self-growth, intentional living, and one-person digital business, for people who want to build a meaningful life.
Investor Due Diligence Report
by Friend
Writing essays on self-growth, intentional living, and one-person digital business, for people who want to build a meaningful life.
121K
+6.5%
14.3
291.3
0.25%
(comments + likes) / subscribers
Weekly
0.6 posts/week
53/100
Variable (~12.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Airplane Mode with Liz Plank | 46K | N/A | $5/mo | substack |
| Love Story | 42K | N/A | $6/mo | substack |
| oh mon dieu | 37K | N/A | $8/mo | substack |
| Shop Rat by Emilia Petrarca | 31K | N/A | $6/mo | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
121K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 43 similar-size peers in Lifestyle have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 82/100 | 30% |
| Growth Consistency | 96/100 | 15% |
| Publishing Consistency | 77/100 | 10% |
| The Trend Report™ |
| 20K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier