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Better You — 121K Substack subscribers, +6.5%/wk | Newsletter Insights

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Better You

Name: Better You Newsletter Analytics
Creator: Newsletter Insights

by Friend

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substack Lifestyle Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

121K

✓

Weekly Growth

+6.5%

+6.5%vs last week

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Engagement: 0.3%0.6 posts/wk #24 in category

Weekly

See how Better You compares to 1,609 other Lifestyle newsletters, engagement metrics, pricing analysis & more

Compare with similar Lifestyle newsletters

Airplane Mode with Liz Plank

46K subs

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oh mon dieu

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Shop Rat by Emilia Petrarca

31K subscribers

The Trend Report™

20K subscribers

The Hyphen by Emma Gannon

20K subscribers

BIBLIOLIFESTYLE

18K subscribers

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16 brands sponsor newsletters like Better You but haven't tried Better You yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Better You vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Squarespace, NotionApplications Open, Athletic Greens + 13 more.

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Engagement

~ Estimated

Avg Comments

14.3

Avg Likes

291.3

Engagement Rate

0.25%· ~306 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 121K+ subscribers

Quality Score

85Good (partial data)

0100

Engagement vs Lifestyle

0.25% engagement rate

Score Breakdown

Engagement82/100(30%)

Growth Consistency96/100(15%)

Publish Consistency77/100(10%)

Engagement Score

82Highly Engaged

0100

0.25% engagement rate

~306 per post

Top newsletters in Lifestyle

Airplane Mode with Liz Plank

46K subs

Love Story

42K subs

oh mon dieu

37K subs

View all Lifestyle newsletters

How Do I Stack Up?

vs 77 newsletters in Lifestyle

Subscriber Distribution

This newsletter

200

16K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 5KTop 10%: 16K

121K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.25%

Above median

median: 0.01%

Posts per Week

0.6

Below median

median: 1.0

Publishing Consistency

53/100

Below median

median: 67/100

Subscribers

121K

Above median

median: 1K

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Jun 30, 2026

0.6 posts/week avg

Consistency:53Variable

Lifestyle Pricing

$6/mo median

Your newsletter: Free

Monetization Readiness

Lifestyle newsletters typically start charging at ~2K subscribers

Above the typical threshold

100% of similar-size Lifestyle newsletters have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

Browse more Lifestyle newsletters

Oliver Burkeman

substack15K subscribers

BASIC

substack15K subscribers

Recent Posts

Title	Date	Engagement	Access
The 3 skills that will keep you relevant forever.The world is changing faster than ever, and most skills don't stay relevant for long. In this issue, I break down the 3 skills that will keep you valuable no matter what the future looks like.Jun 30, 2026	Jun 30, 2026	9274521.1k words❤274	Public
Discipline is the ultimate act of freedom.I know that sounds counterintuitive.Jun 21, 2026	Jun 21, 2026	12247381.3k words
3 uncommon habits that made me a top 0.1% Substack creatorI started my Substack on January 1st last year.Jun 17, 2026	Jun 17, 2026	17152311.3k words
A collection of my best notes.I had posted my first note on Substack in November 2024.Jun 6, 2026	Jun 6, 2026	29415528 words
The art of beginning anyway.A year and a half ago, I was sitting on an idea for a Substack newsletter, with the name ready, a rough outline of what it was going to be about, and absolutely no shortage of reasons why now wasn’t quite the right time to launch it.May 31, 2026	May 31, 2026	224421291.5k words
How to train your brain to enjoy doing the hard things.Welcome to the another issue of Better You.May 24, 2026	May 24, 2026	15378651.2k words
How to fix your attention span (without quitting the internet).It’s no longer a surprise to anyone that our attention span is the shortest it has ever been in human history.May 17, 2026	May 17, 2026	16453561.3k words
Your luck says a lot about you.As humans, we love blaming luck more than I actually want to admit.May 10, 2026	May 10, 2026	21290671.0k words
How to get your sh*t together.I remember sitting at my desk one evening, staring at my screen, with about 15 tabs open, a notes app full of half-finished ideas, three unanswered emails I’d been avoiding for days, and a to-do list so long it made me anxious just looking at it.Apr 17, 2026	Apr 17, 2026	2733343961 words
The art of wasting your potential.There are a thousand articles out there on how to become the best version of yourself. This is not one of them.Apr 7, 2026	Apr 7, 2026	679642211.4k words

Better You

Growth

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Engagement

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Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

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Growth

Subscriber Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Top newsletters in Lifestyle

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Engagement

Top Posts by Engagement

Recent Posts

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Track Better You for changes

16 brands sponsor newsletters like Better You but haven't tried Better You yet

Publishing

Category Benchmarks