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Uses Substack subdomain (simonw.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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AI, LLMs, web engineering, open source, data science, Datasette, SQLite, Python and more.
Data updated 1 week ago
Avg Comments
0.7
Avg Likes
38.3
Engagement Rate
0.08%· ~39 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs AI
0.08% engagement rate
See Simon Willison’s Newsletter's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
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Weekly Growth
~0%
Revenue analysis available
See full revenue breakdown
MRR methodology, pricing analysis, and revenue projections
Create free accountUsed by thousands of newsletter operators and advertisers
$30–$60
See detailed CPM analysis
Category benchmarks and audience-size adjusted rates
Create free accountUsed by thousands of newsletter operators and advertisers
Tracking started recently for Simon Willison’s Newsletter (15 days ago). A growth trend will appear once we have more data points.
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Sign up freeHere's what we know about this newsletter's activity:
Publishing Pace
Weekly
Variable
Category Rank
#47 of 531
in AI
Engagement Trend
Consistent
based on recent posts
MarTech AI
48K subs
Not A Bot
53K subs
AI In Finance
45K subs
++12.9%/wk
Publishing Frequency
Weekly
Last published Mar 20, 2026
0.7 posts/week avg
AI Pricing
$28.98/mo avg
Your newsletter: Free
Monetization Readiness
AI newsletters typically start charging at ~3K subscribers
Above the typical threshold
100% of similar-size AI newsletters have paid tiers
Sign up for a free account to unlock monetization & ad rate insights
Sign up freeConsistency Below Category Median
Publishing consistency (40/100) is below the AI median (65/100).
