//
Get monthly newsletter intelligence — trends, top movers, new opportunities
Newsletter Insights — advertising rates and audience data for 32K+ newsletters
Browse all →Track Simon Willison’s Newsletter's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (simonw.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
AI, LLMs, web engineering, open source, data science, Datasette, SQLite, Python and more.
Data updated 4 days ago
Avg Comments
5.3
Avg Likes
72.8
Engagement Rate
0.13%· ~78 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs AI
0.13% engagement rate
Score Breakdown
Engagement Score
| Public |
| DeepSeek v4, and the end of the OpenAI/Microsoft AGI clausePlus LLM 0.32a0May 1, 2026 | Public |
| GPT 5.5, ChatGPT Images 2.0, Qwen3.6-27BPlus Claude Code pricing confusion and changes in the system prompt between Claude Opus 4.6 and 4.7Apr 24, 2026 | Public |
| Qwen3.6-35B-A3B on my laptop drew me a better pelican than Claude Opus 4.7Plus join us at PyCon US 2026 in Long Beach - we have new AI and security tracks this yearApr 18, 2026 | Public |
| Meta’s new model is Muse Spark, and meta.ai chat has interesting new toolsPlus Anthropic’s Project Glasswing - Claude Mythos is available only to selected security partnersApr 10, 2026 | Public |
| Highlights from my conversation about agentic engineering on Lenny’s PodcastPlus Mr. Chatterbox the Victorian LLM, and Google's excellent new Gemma 4Apr 3, 2026 | Public |
| Vibe coding SwiftUI apps is a lot of funPlus profiling Hacker News users based on their comments and moreMar 28, 2026 | Public |
| Thoughts on OpenAI acquiring Astral and uv/ruffPlus GPT-5.4 mini and GPT-5.4 nano, which can describe 76,000 photos for $52Mar 20, 2026 | Public |
| Fireside chat about agentic engineering at the Pragmatic SummitPlus five new chapters of my Agentic Engineering Patterns guideMar 17, 2026 | Public |
| Can coding agents relicense open source through a “clean room” implementation of code?Plus GPT-5.4 and Gemini 3.1 Flash-Lite and worrying news concerning team QwenMar 6, 2026 | Public |
augmentcode.com
vs 133 newsletters in AI
58K places you in the top 10% of newsletters in this category.
Engagement Rate
0.13%
median: 0.00%
Posts per Week
1.1
median: 1.0
Publishing Consistency
76/100
median: 65/100
Subscribers
58K
median: 2K
Weekly Growth
+2.7%
Track CPM rates as they change
Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Murray’s Newsletter
58K subs
-0.8%/wk
DIGITAL STORM weekly
58K subs
The Gradient
61K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Simon Willison’s Newsletter vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including HubSpot, Viktor, Amazon Web Services + 37 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published May 8, 2026
Usually publishes Fri
1.1 posts/week avg
AI Pricing
$6/mo median
Your newsletter: Free
Monetization Readiness
AI newsletters typically start charging at ~3K subscribers
Above the typical threshold
100% of similar-size AI newsletters have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeStandout Engagement
Engagement is Over 100x the AI median — a strong signal for sponsors and premium content.
