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Trying to understand the implications of AI for work, education, and life. By Prof. Ethan Mollick.
Data updated Today
Avg Comments
132.6
Avg Likes
1.2K
Engagement Rate
0.30%· ~1361 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 458K+ subscribers
Quality Score
Engagement vs AI
0.30% engagement rate
Score Breakdown
Engagement Score
| Public |
| What it feels like to work with MythosClaude Fable represents another big jump in AIJun 9, 2026 | Public |
| Co-Existence and the End of Co-IntelligenceAlso: how pitch a book to an AI!Jun 4, 2026 | Public |
| Choosing to Stay HumanIf you go to your favorite social media site, you will find it full of posts that start to look suspiciously similar to each other:May 26, 2026 | Public |
| Sign of the future: GPT-5.5 One impressive step on the curveApr 23, 2026 | Public |
| Claude Dispatch and the Power of InterfacesWe often lack the tools for the job, even if the AI is capable enoughMar 31, 2026 | Public |
| The Shape of the ThingWhere we are right now, and what likely happens nextMar 12, 2026 | Public |
| A Guide to Which AI to Use in the Agentic EraIt's not just chatbots anymoreFeb 18, 2026 | Public |
| Management as AI superpowerThriving in a world of agentsJan 27, 2026 | Public |
| Claude Code and What Comes NextWith the right tools, AI can accomplish impressive thingsJan 7, 2026 | Public |
vs 127 newsletters in AI
458K places you in the top 10% of newsletters in this category.
Engagement Rate
0.30%
median: 0.00%
Posts per Week
0.4
median: 1.0
Publishing Consistency
80/100
median: 67/100
Subscribers
458K
median: 2K
27.3K paid
Weekly Growth
Stable
Paid Subscriber Retention
+2.7%
net growth
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Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
Publishing Frequency
Monthly
Last published Jun 30, 2026
0.4 posts/week avg
AI Pricing
$6.9/mo median
Above average(+45%)
Monetization Readiness
Already monetizing
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Start tracking — freeSponsor-Attractive Profile
458.0K subscribers, 0.30% engagement, and 1 detected sponsor — a strong profile for advertisers.
Almost Timely Newsletter
293K subs
-0.2%/wk
AI First Designer
214K subs
Ahead of AI
200K subs
++0.5%/wk
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