Simple Magic
Investor Due Diligence Report
ghostSports
A weekly newsletter about skateboarding, the internet, and other means of escape.
Investor Due Diligence Report
A weekly newsletter about skateboarding, the internet, and other means of escape.
2K
~0%
Subscriber count is a platform estimate
Pricing
$2.5/mo
$25/yr annual option
$442
~200 est. paid subs
$221/mo – $663/mo(±50%)
1.1
0.05%
(comments + likes) / subscribers
Weekly
1.2 posts/week
84/100
Very Consistent (~6.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 180K | N/A | $13/mo | substack |
| Huddle Up | 135K | N/A | $15/mo | substack |
| The Long Game | 14K | N/A | $6/mo | substack |
| The Dumb Zone | 10K | N/A | $9.6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 3K | $662.5 | — |
| Mar 2026 | 1K | $220.83 | -66.7% |
| Apr 2026 | 1K | $220.83 | ~0% |
| May 2026 | 2K | $441.67 | +100.0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
2K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
72% of 299 similar-size peers in Sports have paid tiers
Pricing position
$2.5/mo vs $5/mo category median (506 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $3 | $25 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Publishing Consistency | 83/100 | 10% |
| Hockey Tactics Newsletter |
| 9K |
| N/A |
| $25/mo |
| substack |
Revenue Model
Active paid subscription tier