SMWB / Social Media Watchblog
Investor Due Diligence Report
by Martin Fehrensen
ghostBusiness
Der Newsletter zum Wandel der digitalen Öffentlichkeit - kuratiert und eingeordnet von Martin Fehrensen.
Investor Due Diligence Report
by Martin Fehrensen
Der Newsletter zum Wandel der digitalen Öffentlichkeit - kuratiert und eingeordnet von Martin Fehrensen.
3K
~0%
Subscriber count is a platform estimate
Pricing
$10/mo
$100/yr annual option
$2K
~210 est. paid subs
$928/mo – $3K/mo(±50%)
Weekly
1.6 posts/week
76/100
Consistent (~4.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Business Engineer | 90K | N/A | $99/mo | substack |
| Better You | 76K | +2.8% | Free | substack |
| How We Grow | 76K | -0.7% | $97/mo | substack |
| Scarlet Ink | 73K | N/A | $12/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 6K | $3,710 | — |
| Mar 2026 | 3K | $1,855 | -50.0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
3K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 475 similar-size peers in Business have paid tiers
Pricing position
$10/mo vs $145.44/mo category average (1513 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $10 | $100 |
| Feb 2026 | $100 | $960 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Publishing Consistency | 55/100 | 10% |
| 38K |
| N/A |
| Free |
| substack |