Split Zone Duo

Investor Due Diligence Report

substackSports

An independent college football podcast that eats the whole hog. Led by Richard Johnson and Alex Kirshner, featuring co-host emeritus Steven Godfrey and friends.

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Key Metrics

Subscribers

19K

1.3K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$10/mo

$110/yr annual option

Est. Monthly Revenue

$11K

1.3K paid subs

$11K/mo – $11K/mo(±0%)

Quality & Publishing

Audience Quality Score

75Good

0100

Publishing Pace

Previously ~3x per week

3.4 posts/week

Publishing Consistency

70/100

Consistent (~2.4d avg)

Competitive Landscape (Sports)

Newsletter	Subscribers	Weekly Growth	Price	Platform
the Daily Briefing	173K	N/A	$5/mo	substack
The Hockey Writers - NHL News, Rumors & Opinion	39K	N/A	$7.77/mo	substack
Football Film Room	28K	N/A	$7/mo	substack
The Dumb Zone	10K	N/A	$9.6/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	18K	$10,678.5	—
Mar 2026	19K	$11,271.75	+5.6%
Apr 2026	19K	$11,271.75	~0%

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses substack platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

19K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 24 similar-size peers in Sports have paid tiers

Pricing position

$10/mo vs $5/mo category median (484 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$10	$110

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.