The Diff
Investor Due Diligence Report
ghostSports
Inflections in Finance and Tech
Investor Due Diligence Report
Inflections in Finance and Tech
50K
~0%
Subscriber count is a platform estimate
Pricing
$20/mo
$220/yr annual option
$47K
~2.5K est. paid subs
$24K/mo – $71K/mo(±50%)
0.3
0.00%
(comments + likes) / subscribers
~5x per week
4.8 posts/week
90/100
Very Consistent (~1.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 181K | -0.3% | $5/mo | substack |
| The Stein Line | 47K | N/A | $9.99/mo | substack |
| The Hockey Writers - NHL News, Rumors & Opinion | 39K | N/A | $7.77/mo | substack |
| The Swiss Ramble | 35K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Jan 2026 | 50K | $47,083.33 | — |
| Feb 2026 | 50K | $47,083.33 | ~0% |
| Mar 2026 | 50K | $47,083.33 | ~0% |
| Apr 2026 | 50K | $47,083.33 | ~0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
50K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 13 similar-size peers in Sports have paid tiers
Pricing position
$20/mo vs $10.23/mo category average (532 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jan 2026 | $20 | $220 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 45/100 | 30% |
| Publishing Consistency | 84/100 | 10% |
| benn.substack |
| 20K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier